Free Trial
Subscription:
China Economic Review
Financial IT
Financial Services
General Banking & Related Services
Industry Analysis
Investment Banking
Custom Research
Financial Events & Conferences
Contact
About
Terms & Conditions
Privacy
Home >
Business Strategy: Corporate Treasurers and Buying Behavior - Treasury and Transaction Services
Market Study
Published: March 2010
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 2343.75 Buy Now!
Research from: IDC Research
Sector: General Banking & Related Services
This Financial Insights report analyses the results of the Web survey conducted by Financial Insights and Treasury Strategies, examining financial institution providers and corporate buying behavior of North American corporate treasurers. 2010 will be the year many treasurers take a more reasoned, less reactive approach than they did in 2009 and will make important buying decisions. Banks must prepare for a second wave of customer attrition and relationship rebalancing. Last year, decisions were made quickly to respond to immediate financial needs. Looking forward in 2010, some of last year's decisions will be overturned, relationships will face the risk of being severed, and decisions that were forestalled in 2009 will be reconsidered.
This Financial Insights report analyses the results of the Web survey conducted by Financial Insights and Treasury Strategies, examining financial institution providers and corporate buying behavior of North American corporate treasurers. 2010 will be the year many treasurers take a more reasoned, less reactive approach than they did in 2009 and will make important buying decisions. Banks must prepare for a second wave of customer attrition and relationship rebalancing. Last year, decisions were made quickly to respond to immediate financial needs. Looking forward in 2010, some of last year's decisions will be overturned, relationships will face the risk of being severed, and decisions that were forestalled in 2009 will be reconsidered.
It will be a busy year for both financial institutions and corporate treasurers with so much business at risk.
According to Jeanne Capachin, research vice president, Global Banking at Financial Insights. "Banks have been hyper focused on the business they gained in 2009; however, they have less visibility and understanding of the business they lost. In 2010, they must quickly understand why clients have left, and which business they want to retain and gain in 2010. Institutions will need all the information they can get to make the right decisions and grow their treasury andtransaction banking business."
It will be a busy year for both financial institutions and corporate treasurers with so much business at risk.
According to Jeanne Capachin, research vice president, Global Banking at Financial Insights. "Banks have been hyper focused on the business they gained in 2009; however, they have less visibility and understanding of the business they lost. In 2010, they must quickly understand why clients have left, and which business they want to retain and gain in 2010. Institutions will need all the information they can get to make the right decisions and grow their treasury andtransaction banking business."