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Home >
Aviva Case Study: Tell Us Your Story
Market Study
Published: July 2010
Pages: 16
Tables: For full details, please email emmap@cmsinfo.com
From: GBP 1059.38 Buy Now!
Research from: Datamonitor
Sector: Financial Services
Introduction
This case study on Aviva forms part of Datamonitor's Financial Services Consumer Insight series, as part of which best practice in specific areas of FS are highlighted.
Scope
*This case study analyses the key successful elements in Aviva's marketing campaign
*The case study examines how Aviva's campaign appeals to consumers so strongly
*Datamonitor's Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies
Highlights
Aviva's Tell Us Your Story campaign is founded on research indicating that relationships, security and health now hold the most sway on our sense of wellbeing. The dedicated website facilitates the spread of consumer happiness and wellbeing and in doing so realigns its brand message with consumer ideas of what is truly important to them in life.
Reasons to Purchase
*Gain insight into the methods used by important industry players to give them a competitive edge
*Identify the implications of changing consumer behaviours
*Capitalize on the knowledge of experienced companies when entering a new niche or market
This case study on Aviva forms part of Datamonitor's Financial Services Consumer Insight series, as part of which best practice in specific areas of FS are highlighted.
Scope
*This case study analyses the key successful elements in Aviva's marketing campaign
*The case study examines how Aviva's campaign appeals to consumers so strongly
*Datamonitor's Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies
Highlights
Aviva's Tell Us Your Story campaign is founded on research indicating that relationships, security and health now hold the most sway on our sense of wellbeing. The dedicated website facilitates the spread of consumer happiness and wellbeing and in doing so realigns its brand message with consumer ideas of what is truly important to them in life.
Reasons to Purchase
*Gain insight into the methods used by important industry players to give them a competitive edge
*Identify the implications of changing consumer behaviours
*Capitalize on the knowledge of experienced companies when entering a new niche or market