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Co-operative Financial Services Case Study: Effectively Communicating an Ethical strategy
Brief
Published: July 2009
Pages: 19
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 2809.38 Buy Now!
Research from: Datamonitor
Sector: Financial Services
Introduction
This case study on Co-operative Financial Services forms part of Datamonitor's new series highlighting best practice in specific areas of financial services.
Scope
*This case study analyzes the key successful elements in Co-operative Financial Services' marketing strategy
*The case study examines how the brand has developed to its current status and why it appeals to consumers so strongly
*Datamonitor's Financial Services Megatrend Framework is used to analyze the effectiveness of customer targeting strategies
Highlights
As worldwide financial services markets undergo a period of enormous upheaval, products which appeal to softer attributes other than simply the desire to make fast returns have increased in popularity. By targeting community-focused and ethical investors, CFS has effectively carved itself a profitable niche.
Reasons to Purchase
*Gain insight into the methods used by important industry players to give them a competitive edge
*Identify specific areas for operational improvement
*Capitalize on the knowledge of experienced companies when entering a new niche or market
This case study on Co-operative Financial Services forms part of Datamonitor's new series highlighting best practice in specific areas of financial services.
Scope
*This case study analyzes the key successful elements in Co-operative Financial Services' marketing strategy
*The case study examines how the brand has developed to its current status and why it appeals to consumers so strongly
*Datamonitor's Financial Services Megatrend Framework is used to analyze the effectiveness of customer targeting strategies
Highlights
As worldwide financial services markets undergo a period of enormous upheaval, products which appeal to softer attributes other than simply the desire to make fast returns have increased in popularity. By targeting community-focused and ethical investors, CFS has effectively carved itself a profitable niche.
Reasons to Purchase
*Gain insight into the methods used by important industry players to give them a competitive edge
*Identify specific areas for operational improvement
*Capitalize on the knowledge of experienced companies when entering a new niche or market