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CompareTheMarket.com Case Study - making the most of viral marketing
Brief
Published: July 2009
Pages: 17
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 2809.38 Buy Now!
Research from: Datamonitor
Sector: Financial Services
Introduction
This case study on CompareTheMarket.com forms part of Datamonitor's new series highlighting best practice in specific areas of financial services.
Scope
*This case study analyzes the key successful elements in CompareTheMarket.com's marketing strategy
*The case study examines how the brand has developed to its current status and why it appeals to consumers so strongly
*Datamonitor's Financial Services Megatrend Framework is used to analyze the effectiveness of customer targeting strategies
Highlights
For insurance aggregators, where they are level on price, brand image is everything. Since January 2009, CompareTheMarket.com has been running one of the most successful marketing campaigns the industry has ever seen. It has proven an immediate success and looks sure to close the gap between it and the two current market leaders.
Reasons to Purchase
*Gain insight into the methods used by important industry players to give them a competitive edge
*Identify specific areas for operational improvements
*Capitalize on the knowledge of experienced companies when entering a new niche or market
This case study on CompareTheMarket.com forms part of Datamonitor's new series highlighting best practice in specific areas of financial services.
Scope
*This case study analyzes the key successful elements in CompareTheMarket.com's marketing strategy
*The case study examines how the brand has developed to its current status and why it appeals to consumers so strongly
*Datamonitor's Financial Services Megatrend Framework is used to analyze the effectiveness of customer targeting strategies
Highlights
For insurance aggregators, where they are level on price, brand image is everything. Since January 2009, CompareTheMarket.com has been running one of the most successful marketing campaigns the industry has ever seen. It has proven an immediate success and looks sure to close the gap between it and the two current market leaders.
Reasons to Purchase
*Gain insight into the methods used by important industry players to give them a competitive edge
*Identify specific areas for operational improvements
*Capitalize on the knowledge of experienced companies when entering a new niche or market