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The 2009 Australian Financial Services Survey Selected Insights (Executive Presentation)
Brief
Published: May 2009
Pages: 46
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 1746.88 Buy Now!
Research from: Datamonitor
Sector: Financial Services
Introduction
The 2009 Australian Financial Services Consumer Trends Survey was completed in April 2009 and provides invaluable insights into the mindset of the Australian consumer of financial services. This slide pack summarizes some of the most interesting results of the survey.
Scope
*A representative sample of 2,300 Australian consumers aged 18+ participated in the 2009 Australian Financial Services Survey
*Respondents were questioned about financial products held, switching behaviour and attitudes
*The survey covers transaction accounts, high interest savings accounts, credit cards, personal loans, mortgages and product bundles
*This slidepack presents a selection of the most interesting results from each product area as well as some key trends
Highlights
A significant proportion of Australian mortgagors have cut back on discretionary spending in order to meet mortgage payments, but actual defaults are still at a low level
Younger Australians are more optimistic than their older counterparts when it comes to forecasting economic developments over the next 12 months, which has implications for financial institutions' customer segmentation and targeting
The global credit crisis prompted a flight to established brands of financial services, a trend which has become even more pronounced during the last year
Reasons to Purchase
*Use this primary research to understand the Australian consumer
*Improve your profitability by tailoring your products to consumer needs
*Gain a comprehensive view of your market, and benchmark against your competitors
The 2009 Australian Financial Services Consumer Trends Survey was completed in April 2009 and provides invaluable insights into the mindset of the Australian consumer of financial services. This slide pack summarizes some of the most interesting results of the survey.
Scope
*A representative sample of 2,300 Australian consumers aged 18+ participated in the 2009 Australian Financial Services Survey
*Respondents were questioned about financial products held, switching behaviour and attitudes
*The survey covers transaction accounts, high interest savings accounts, credit cards, personal loans, mortgages and product bundles
*This slidepack presents a selection of the most interesting results from each product area as well as some key trends
Highlights
A significant proportion of Australian mortgagors have cut back on discretionary spending in order to meet mortgage payments, but actual defaults are still at a low level
Younger Australians are more optimistic than their older counterparts when it comes to forecasting economic developments over the next 12 months, which has implications for financial institutions' customer segmentation and targeting
The global credit crisis prompted a flight to established brands of financial services, a trend which has become even more pronounced during the last year
Reasons to Purchase
*Use this primary research to understand the Australian consumer
*Improve your profitability by tailoring your products to consumer needs
*Gain a comprehensive view of your market, and benchmark against your competitors